iPhone 18 Fold: Don't be afraid of its price, it could be a good surprise

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 Apple wants to launch an iPhone 18 Pro next year, at a “reduced” price?



Apple is expected to unveil new iPhones in a few weeks, the 17th generation, but rumors are already circulating about another model, planned for next year. With the iPhone 18 Fold , the Apple brand is expected to make a big splash. It will be the first folding smartphone in the company's history. It should have the best screen ever seen, and the rest of its technical specifications would make all its competitors green with envy.

With such hype, many analysts and experts believe the iPhone 18 Fold will cost a small fortune to buy. After all, Apple has accustomed us to launching products costing over €3,000 with the Vision Pro . Could it do the same with its first folding smartphone?

What is the price of the iPhone 18 Fold?

What price should we expect for this smartphone? While several analysts have, in recent months, predicted a launch price of between $2,000 and $2,200, these figures could be a little higher than reality. Indeed, Apple is reportedly aiming to keep the retail price of its phone under $2,000. The recent release of Samsung's Fold7, which retails for $1,999, supports this trend.

In an analysis for UBS, a financial expert estimates that Apple must spend $759 on materials for each iPhone 18 Fold. Adding design, logistics, and R&D costs to that, the Cupertino company could sell its device for just under $2,000.

Few requests?

The price of the iPhone 18 Fold could also be dictated by consumers. In a study conducted by UBS, 18% of respondents said they would be willing to spend more than $2,000 on a foldable iPhone, regardless of the technology incorporated into the device.

One thing is certain: Apple can't afford to make any mistakes with the iPhone 18 Fold. The launch of the iPhone 17 Air in a few weeks should help erase past mistakes, but the general public hasn't yet forgotten the Apple's pitfalls. With the Vision Pro and Apple Intelligence, it has lost some of its notoriety, and the Californian giant must remind everyone that its position isn't a coincidence.

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