Apple has officially revealed a new strategy related to the design of its chips. Artificial intelligence has been part of Apple's DNA for much longer than you might think . At WWDC 2024, Craig Federighi made this clear: "We've been using artificial intelligence and machine learning for years to help us achieve our goals." The Neural Engine integrated into the A (iPhone) and M (Mac and iPad) chips is concrete proof of this, making it possible to optimize Face ID, photo features, and even Siri. While Apple Intelligence marked the company's official entry into the era of consumer generative AI, a new use for this technology is emerging behind the scenes. This time, AI could revolutionize the way we work at the very heart of Apple Silicon processor design. AI at the service of chip designers Johnny Srouji, Apple's vice president of hardware technologies, revealed this new strategy during a speech in Belgium. After receiving an award from the Imec research grou...